We created a website promoting the QAFP (Quality Assurance for Food Products) program, which is a guaranteed quality system for food products. The program is implemented by the Union of Producers and Employers of the Meat Industry and its aim is, among others:
- to distinguish the highest quality food production;
- to cooperate in creating and effectively promoting food quality;
- to combine knowledge and experience in a systemic approach to food quality;
- to create a chain of links integrating the meat industry in building its credibility.
The website was designed for two user groups: meat industry professionals and consumers. The main page introduces a clear and readable division of information for the target groups.
We also designed an interactive map on the website that allows users to find stores that sell QAFP-certified products throughout Poland.
The website’s style is subdued and “clean”, with plenty of white space, and is complemented by very visually appealing color photos.
The construction of the website was financed by the Pork Meat Promotion Fund and the Poultry Meat Promotion Fund.